Editorial Policy

Everything we publish goes through the same loop: research, write, verify. We use AI tools to speed up research and drafting. A human reviews every deliverable before it goes out. The AI does the heavy lifting. The human makes the judgment calls.

Our workflow:

1. Research — We pull data from search tools, competitor sites, industry reports, and our own testing.
2. Draft — AI helps turn the research into a structured first draft. It's a starting point, not a final product.
3. Human review — Daniel Dulwich reads every article, report, and recommendation before it goes anywhere. If a claim can't be sourced, it gets cut.
4. Publication — We add schema markup, check formatting, and make sure both Google and AI systems can parse the content before it goes live.

If we cite a number, we can tell you where it came from. No sourcing, no publishing.

• Statistics get traced back to research papers, official reports, or established industry publications. Not blog posts, not Twitter threads.
• Technical claims about SEO, performance, or AI systems are tested against live data or official documentation. If we say something works, we've tested it.
• Tool recommendations are based on direct usage experience, not affiliate incentives. We recommend tools we actually use.

All Build444 content is produced and reviewed by Daniel Dulwich. The short version:

• 20+ years in IT, enterprise systems, and digital infrastructure across 27 countries
• Full-stack developer (Next.js, React, Node.js, Python) and SEO practitioner
• Built and operates automated SEO audit pipelines processing live site data across 10 scoring dimensions
• Portfolio includes enterprise clients in shipping, hospitality, media, and education sectors

Profile: linkedin.com/in/dulwich

We use AI. We don't hide it. This is how:

• Research — AI tools pull data from dozens of sources in minutes. Doing that manually would take hours.
• Drafting — LLMs help structure and draft content. Every draft gets rewritten and fact-checked by a human before it goes anywhere.
• SEO audits — The audit pipeline crawls your site, collects API data, and runs AI analysis across 10 categories. We defined the scoring rules and thresholds. The AI follows them.
• Code — AI-assisted dev tools help build websites and automations. All code is reviewed and tested by a human before it ships.

SEO and AI search move fast. Something we wrote six months ago might already be wrong. So we go back and update:

• Blog posts get reviewed every quarter. Stale numbers and bad recommendations get updated or pulled.
• Service pages get updated when pricing, offerings, or process changes.
• Audit methodology changes when Google or AI systems change. Every report includes the methodology version used.

Every page with a dateModified schema tag reflects its last substantive update.

We get things wrong sometimes. If you spot an error — a wrong number, a broken recommendation, something outdated — tell us. We'll fix it.

Email daniel@build444.com with the page URL and what looks wrong. You'll hear back within 48 hours.