The StoryHistorien
TITAN Containers is the world’s largest privately owned container company, operating 60,000+ containers across 200+ depots in 27 countries. When I joined as Digital Strategy Manager, the company was running on fragmented legacy systems — five separate brands with disconnected websites, no unified CRM, and manual sales processes across every region.TITAN Containers er verdens største privatejede containervirksomhed med 60.000+ containere på tværs af 200+ depoter i 27 lande. Da jeg startede som Digital Strategy Manager, kørte virksomheden på fragmenterede legacy-systemer — fem separate brands med uforbundne hjemmesider, ingen samlet CRM og manuelle salgsprocesser i alle regioner.
Over a 5+ year engagement, I built and deployed a complete digital infrastructure: a global HubSpot CRM with automated lead pipelines, 27+ localized WordPress websites with country-specific SEO, automated Trustpilot and Google review generation systems that drove 1,000+ verified reviews each, Zapier-powered sales automation connecting every tool in the stack, and 70+ verified Google My Business locations optimized for local search.Over et 5+ årigt samarbejde byggede og implementerede jeg en komplet digital infrastruktur: et globalt HubSpot CRM med automatiserede lead-pipelines, 27+ lokaliserede WordPress-hjemmesider med landespecifik SEO, automatiserede Trustpilot- og Google-anmeldelsessystemer der drev 1.000+ verificerede anmeldelser hver, Zapier-drevet salgsautomatisering der forbandt alle værktøjer i stacken, og 70+ verificerede Google My Business-lokationer optimeret til lokal søgning.
Beyond the technology, I traveled to 15+ countries for in-person training sessions, hired and managed local digital teams, and ran ongoing online training for all 27+ country offices. The results speak for themselves: 6x lead growth, 200%+ conversion increase, and five brands unified under one digital strategy.Ud over teknologien rejste jeg til 15+ lande for personlig træning, ansatte og ledede lokale digitale teams og kørte løbende online-træning for alle 27+ landekontorer. Resultaterne taler for sig selv: 6x leadsvækst, 200%+ konverteringsstigning og fem brands samlet under én digital strategi.
What We BuiltHvad vi byggede
27+ Localized Websites27+ lokaliserede hjemmesider
Country-specific WordPress sites with localized content, SEO, and lead capture forms for every market from Denmark to Australia.Landespecifikke WordPress-sider med lokaliseret indhold, SEO og lead-formulærer for alle markeder fra Danmark til Australien.
Review Generation SystemsAnmeldelsesgenerering
Automated Trustpilot and Google review workflows that drove 1,000+ verified 5-star reviews across all regions.Automatiserede Trustpilot- og Google-anmeldelsesworkflows der drev 1.000+ verificerede 5-stjernede anmeldelser i alle regioner.
Sales Automation (Zapier)Salgsautomatisering (Zapier)
Zapier-powered workflows connecting HubSpot, email, Trustpilot, and internal tools — automating lead nurturing, follow-ups, and reporting.Zapier-drevne workflows der forbinder HubSpot, e-mail, Trustpilot og interne værktøjer — automatisering af lead-nurturing, opfølgninger og rapportering.
70+ Google My Business Locations70+ Google My Business-lokationer
Verified and optimized 70+ GMB locations across 27 countries for local search visibility and customer trust.Verificerede og optimerede 70+ GMB-lokationer i 27 lande for lokal søgesynlighed og kundetillid.
Brand Protection & Fraud TakedownsBrandbeskyttelse & svindelfjernelse
Monitored and enforced brand integrity across all markets, handling trademark infringements and fraudulent listings.Overvågede og håndhævede brandintegritet på tværs af alle markeder, håndterede varemærkekrænkelser og svindellister.
In-Person Training (15+ Countries)Personlig træning (15+ lande)
Traveled to offices across Europe, Americas, Asia-Pacific, and Africa to train local teams on the new digital tools and CRM processes.Rejste til kontorer i Europa, Amerika, Asien-Stillehavet og Afrika for at træne lokale teams i de nye digitale værktøjer og CRM-processer.
HubSpot ExpertiseHubSpot-ekspertise
Deployed and managed every HubSpot Hub across all 5 brands and 27 countries — from CRM setup to marketing automation to operations.Implementerede og administrerede alle HubSpot Hubs på tværs af alle 5 brands og 27 lande — fra CRM-opsætning til marketingautomatisering til drift.
CRM
Built the central CRM from scratch for all 5 brands across 27 countries — custom deal pipelines, lifecycle stages, lead scoring, contact segmentation, and executive reporting dashboards.Byggede det centrale CRM fra bunden for alle 5 brands på tværs af 27 lande — tilpassede deal-pipelines, livscyklusfaser, lead-scoring, kontaktsegmentering og rapporteringsdashboards til ledelsen.
Marketing Hub
Email campaigns, lead nurturing workflows, landing pages, forms, and A/B testing — driving inbound leads across all regional markets with automated follow-up sequences.E-mailkampagner, lead-nurturing-workflows, landingssider, formulærer og A/B-test — drev indgående leads på tværs af alle regionale markeder med automatiserede opfølgningssekvenser.
Sales Hub
Deal pipelines with automated stage progression, sales sequences, task queues, meeting scheduling, and quote generation — standardized across all 27 country offices.Deal-pipelines med automatisk faseprogression, salgssekvenser, opgavekøer, mødeboking og tilbudsgenerering — standardiseret på tværs af alle 27 landekontorer.
Service Hub
Customer support ticketing, knowledge base, feedback surveys, and SLA tracking — ensuring consistent service quality across every region.Kundesupport-ticketing, vidensbase, feedbackundersøgelser og SLA-tracking — sikrede ensartet servicekvalitet på tværs af alle regioner.
CMS Hub
Managed website content and landing pages within HubSpot’s CMS, enabling marketing teams to publish and update pages without developer involvement.Administrerede hjemmesideindhold og landingssider i HubSpots CMS, så marketingteams kunne publicere og opdatere sider uden udviklerhjælp.
Operations Hub
Data sync and workflow automation connecting HubSpot with WordPress, Trustpilot, Zapier, and internal systems — keeping all 5 brands’ data unified and clean.Datasynkronisering og workflow-automatisering der forbandt HubSpot med WordPress, Trustpilot, Zapier og interne systemer — holdt alle 5 brands’ data samlet og rent.
Tech Stack & IntegrationsTeknologi & integrationer
“Dan managed the project from start to finish… his skillset and knowledge was a major contributing factor to the growth and development of the business. Dan’s ability to build immediate relationships with key stakeholders is second to none.”“Dan styrede projektet fra start til slut… hans kompetencer og viden var en afgørende faktor for virksomhedens vækst og udvikling. Dans evne til at opbygge øjeblikkelige relationer med nøgleinteressenter er uovertruffen.”— TITAN Containers, LinkedIn
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